Noninterest income growth has always been important to most credit unions, but how credit unions cultivate and grow that noninterest income is changing. Technology and shifting member preferences are making it more challenging for many credit unions to find the right combination of traditional growth methods and modern (but sometimes less proven) growth tactics.

Here are five untraditional maneuvers that two credit unions said they've used to reach their noninterest income growth objectives – and what other credit unions can learn from them.

Conventional Objective: Boost Fee Income Modern Tactic: Rethink Who Pays the Fee

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