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Laws of Attracting Young Talent

Credit unions must publicize and promote their values to attract millennial talent.

By Peter Strozniak | Updated on November 10, 2017

Credit unions are at a disadvantage when it comes to recruiting young talented job candidates because more than 70% of millennials are not even familiar with the credit union industry. That’s bad news since industry reputation plays a key role in attracting talented candidates who are needed to grow the movement, according to research and various surveys.

Industry reputation is just one of the five important laws of attraction that can help credit union executives and HR managers increase the quantity and quality of talented candidates. Based on a study from the Filene Research Institute, the laws of attraction also include the organization’s values and its overall personality; the job’s compensation and benefits as well as an organization’s image and size; the behavior of the recruiter and an organization’s corporate social performance.

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Peter Strozniak

 

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