Establishing a digital presence and being availableonline means you must fully embrace technology. Fortunately,there are many new ways to accomplish this, thanks to an array ofresources offered by financial experts and third parties.

Plus, by employing digital technology, you can track and measurein real time which marketing strategies are producing the resultsyou want and where you need to make adjustments.

“People are expecting to interact with technology in all aspectsof their lives. The best advisors have incorporated it into theirofferings — and marketing is no different,” Jessica Liberi, vicepresident of product development for financial software makereMoney Advisor, said.

Continue Reading for Free

Register and gain access to:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
  • Educational webcasts, white papers, and ebooks from industry thought leaders.
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Jane Wollman Rusoff

Jane Wollman Rusoff is a ThinkAdvisor contributing editor specializing in interviews with thought leaders. She has written for ThinkAdvisor since its inception and was a contributing editor to Research magazine, a predecessor to ThinkAdvisor, starting in 1992.

Jane has received two AZBEE Awards from the American Society of Business Publication Editors. She has contributed articles to The New York Times, The Washington Post, the Los Angeles Times and Esquire, among numerous other publications.

Jane has written or co-authored five books, including three written with “Tonight” show creator Steve Allen. Jane was a staff editor with London Express Features and Billboard’s Merchandising Magazine. She has interviewed and profiled thousands of entertainment personalities, including Ray Charles, George Clooney, Angelina Jolie and Meryl Streep.

Jane is the founder of www.FamilyStarProductions.com.