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ORLANDO —- While banks hold about 92% of the market share, Laura Vann, vice president of shared branching for Credit Union Service Centers of Alabama, sees this as huge opportunity for credit union growth.

What fuels growth, industry research shows, is not simply offering low rates and fees. Rather, growth is about focusing on your members by providing competitive products, including niche products that are different from competitors, always delivering outstanding service and fulfilling a specific community need that resonates with staff and members, deepens brand awareness and attracts new members, Vann said during her Credit Union Growth Strategies presentation for directors Wednesday at the Southeast Credit Union Conference and Expo at the Grand Lakes in Orlando.

Peter Strozniak

Credit Union Times

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