She suggested five strategic ways to push for that change:

Find Your "Who" – "In order for you to create a 'How do we do this?' you have to know who you're doing it for." Bell pointed out the strength of credit unions knowing and really understanding who they serve. "Because you can't be everything to everyone," she said.
Setting Stretch Goals – Bell asked the audience to find a way to push their "staff, or team or board to drive that change." And she recognized that during times of success is one of the more difficult times to get people to move and stretch themselves. "But when you're at the top of your game is exactly the right time to see what more you can do," Bell said.
Strategy and Culture Combined – Bell suggested that credit unions drive a culture that's a strategic culture. "You have to be able to teach your staff to make strategic choices when dealing with members," she said. This, Bell mentioned, will empower the staff to get behind the credit union's strategy.
Experiment and Explore – "Push innovation!" Bell exclaimed. She mentioned the importance of finding a way for credit union leaders to push their teams to explore what they do. "If we don't invest in the idea of the notion of 'explore,' you'll fall behind," Bell said.
Execute Your Strategy – this idea boils down to having the right people doing the right jobs. "Not everyone can or should be a project manager," Bell said. She noted that credit unions must find the right expertise to properly execute a strategy.

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5 CU Strategies for Transformation: Disruption '17