While most consumers prefer online or mobile banking, branches are still very much alive according to a surprisingly high number of banking consumers surveyed by Harris Poll for Brookfield, Wis. Fiserv.
The study of more than 3,000 U.S. banking consumers, conducted in March 2016, also revealed digital channels accessed far more often for day-to-day interactions by consumers who increasingly expect credit unions and banks to provide services on-demand and on their terms.
The survey revealed 53% of consumers preferred online or mobile banking for standard daily transactions, but 61% still visited a branch many transactions in the last month (March 2016).Yet, 41% said they preferred a traditional branch while two percent chose a fully automated branch with no personnel on site.
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
