CUNA and the League of Southeastern Credit Unions said Thursdayit launched a new website, CUstrong.com, as part of a strategicmembership and messaging campaign to drive home the benefits ofrepresentation at the local and national levels.
The campaign, “Local Network. National Impact.” stresses thepower that comes from having advocacy and relationships at thelocal and national levels and sharing that information between twoclosely aligned trade associations.
In March, after a fierce, months-long, industrywide debate, morethan 90% of CUNA's members voted in favor of historic bylaw changes thatincluded eliminating the dualmembership requirement in 2017, which allows credit unionsthe choice to decide whether to join CUNA, their state leagues orboth organizations.
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