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Remember the 1980s when we were introduced to Grey Poupon? My brother and I, in elementary school at the time, would affect snooty accents and ask, “Pardon me, would you have any Grey Poupon?” “But, of course.” Malcolm Gladwell, in his book What the Dog Saw, points out that until that time, French’s dominated the market, but by the end of the 1980s there were several different brands and varieties of mustard.

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