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The Federal Reserve Bank’s fed funds target has not changed for seven years, keeping rates low for an unprecedented time. Simultaneously, consumers moved billions into the deposit accounts of banks and credit unions while credit unions added record levels of long-term assets (see the accompanying graph on page 2 of mortgage loans, for example). As a result, effective liquidity management for credit unions has perhaps elevated in importance to a level never seen before while potentially becoming a competitive advantage (or disadvantage).

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