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Credit unions that want to prosper must be willing to take calculated risks and make wise investments. For Mario Mejia, business development director at Interior Federal Credit Union in Washington, that means focusing on member eligibility, resources and financial literacy, and aligning the efforts made in those areas with a credit union’s core mission and values.

“If you want a tornado you’ve got to kick up enough dust,” the latest Trailblazer 40 Below said. “To be a change agent you’ve got to ask why, be clear about what you want out of it and think of the long term goal. Approach business development strategically and look at the different angles. Walking through the front door is not always the most practical route to making something happen.”

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