Apple announced Monday that Apple Pay will now support retail store cards, giving users more choices about the virtual plastic they use to make purchases.
The announcement, made by Apple executive Jennifer Bailey during the company's annual Worldwide Developers Conference in San Francisco, means users' mobile wallets could soon hold more cards, creating more competition among issuers.
Retail store cards often carry loyalty rewards and special discounts, and JCPenney, Kohl's and BJ's Wholesale Club appear to be some of the first retailers whose cards will be supported by Apple Pay, according to Bailey's presentation at the conference.
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