For our latest Trailblazer 40 Below, Katie Grindeland, vice president marketing at TruStone Financial Credit Union, the credit union industry should focus more on standing out than fitting in.
"Our competitors are startups, money management apps and online financial institutions. Simplicity in today's world is priceless. I think technology will win eventually, so if we're not prepared to research, integrate, and work alongside or overcome these channels, the industry as a whole runs the risk of becoming irrelevant," she said.
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