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Heather AndersonCU Times will celebrate its 25th anniversary next month. To make the milestone fun for our readers, we’re preparing a special print issue and will share throwback stories from 1990 in print and online.

Like credit unions planning a membership drive, we considered including a prize drawing in the mix. The tried-and-true method does produce entries and also provides valuable personal consumer information.

However, unless the process is automated, it can be ultimately inefficient. We already have a very robust mailing list, so to gain my buy-in, it would have to be turnkey.

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