Mike CornThey are the times in life that you never forget – landing that first job, getting married, having a baby, entering retirement. And more often than not, these “big moment” events come alongside big financial decisions, such as taking on a mortgage. For credit unions, this creates big opportunities.

Your credit union is a “people” business – building relationships and engaging members is key to its success. So when it comes to knowing what’s going on in the lives of the buying public – such as if they are looking to buy a home – your credit union can be one-up on the competition. This is good news when it comes to growing your purchase-mortgage volumes.

Supported by research

A study by Forrester Research in 2011 looked at what drives adult financial purchases, findings that still hold true today: A purchase mortgage is the leading financial product most affected by life events, while moving and getting married are top drivers for those looking to take out a home loan.

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