Credit unions of all sizes often struggle to find effective ways to show members and potential members the benefits of belonging.
Wright-Patt Credit Union recently the discovered a new way to quantify the value of membership by deploying a program that provides members with a report showing how much they are saving on products and services, the credit union said.
The Member Value Statement program, recently rolled out by Plano, Texas-based compliance, software and marketing firm MARQUIS, provides a savings analysis for members that shows specific costs for each product or service at the member's current credit union compared to similar products at other financial institutions, the company said.
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