Eight credit unions and PSCU launched a website aimed at young consumers.
The Make Your Money Matter campaign showcases how money deposited into credit unions makes a difference in local communities.
The initiative plays up the idea that credit unions give back in ways that benefit not only members but the local economy as well: "Local reinvestments are the seeds that keep communities growing."
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The site includes a shareable calculator that computes how much big bank shareholders profit from consumer deposits.
In a nod to the Nov. 5 anniversary of Bank Transfer Day, the interactive Web and social media-based initiative launched Nov. 4 was created to build awareness of the local value credit unions deliver, but to also serve as a call to action, encouraging consumers to make the switch from big banks.
Credit unions spearheading the initial campaign launch include Kansas City, Mo.-based Mazuma Credit Union, the Santa Rosa, Calif.-based Redwood Credit Union, the Tampa, Fla.-based GTE Financial Credit Union, the Vernon Hills, Ill.-based Baxter Credit Union, the San Antonio-based Firstmark Credit Union, the Bethpage, N.Y.-based Bethpage Federal Credit Union, the Lathrup Village, Mich.-based Michigan First Credit Union and the Portland, Ore.-based OnPoint Community Credit Union.
"Millennials are passionate about communities, so this is a great joint venture to show them how credit unions share those same values," said Andy Dickhut, brand manager at Mazuma CU.
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