As you settle into your autumn reading list, I bet you’re eager to devour pages upon pages of checking account prose. Few things burst creatively as a share account description, or grip you with the suspense of a credit card application how-to guide. You certainly appreciate the subtle character differences between a home equity loan and a HELOC. 

No? Well, let’s face it. As much as we love them, credit union products and services don’t automatically lend themselves to exciting written content. But that doesn’t mean they can’t be turned into engaging and informative content, if you take a disciplined approach.

First, let’s dispel the notion that writing is glamorous and easy. It’s a grind that requires focus on the craft if you want a successful outcome, especially when you’re revamping your credit union’s website and implementing a consistent tone and voice throughout.

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