The brutally honest feedback from a recently assembled focus group of small business owners revealed most of them won’t even consider aligning with a financial institution if there isn’t a robust suite of online banking and technology services.

In other words, having the right types of technology tools that would allow business owners to check balances, transfer funds, capture remote deposits, manage cash and originate ACH transactions could potentially sway entrepreneurs to move all their accounts to a credit union.

The $936 million Whatcom Educational Credit Union in Bellingham, Wash., made a commitment early on to be on the cutting edge when it came to implementing technology that would meet the needs of its business members, said Kent Bouma, business services manager.

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