The $229 million Red Rocks Credit Union in Highland Ranch, Colo., has formed a marketing partnership with the Denver-based concert venue Red Rocks Amphitheatre.
The partnership will allow the credit union to market its brand at the popular theater, as well as through email and social media campaigns. What's more, the relationship places the credit union brand alongside nationally recognized sponsors including Pepsi, Jeep and Southwest Airlines.
“In addition to helping us expand our footprint among a younger demographic in the Denver community, we've been able to get the brand in front of a large audience and are doing so alongside an iconic event venue,” said Don Arkell, chief operating officer for Red Rocks CU. “This is what Denver summers are about and we've made sure Red Rocks Credit Union is a part of that.”
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
