Kevin Dawson and Jason Smith, founders of MoveCU.com, a credit union ranking website that debuted at the 2013 Conference of the Marketing Association of Credit Unions in Las Vegas, possess a natural-born affinity with Gen Y and a passion for promoting the benefits of credit unions.
At age 27, they have a finger firmly planted on the pulse of a coveted demographic for credit unions. Plus, they seem ready, willing and eager to educate the general public, especially their generation, about the benefits of belonging to credit unions.
That's why Dawson and Smith created MoveCU.com, which ranks credit unions based on a 15-point matrix that focuses on price, quality and convenience factors, using a proprietary search engine it calls CU-Shopper that relies on 5300 Call Report data.
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