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Take a moment to think about the last marketing campaign your credit union ran. Who was your target audience?

That answer could potentially be anyone: members without e-statements, members under the age of 35, members with an auto loan at a local bank, members who frequently shop at Target. But no matter which groups you have set your sights on, there remains one group to focus on before launching a successful campaign. Your fellow employees.

According to a recent Gallup study, 71% of the American workers are either “not engaged” or “actively disengaged” in their work.

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