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Best-selling author Malcolm Gladwell addresses the 2013 ACUC in New York.

NEW YORK — University of Louisville Coach Rick Pitino and a group of uncoordinated 12-year-old girls know how credit unions could conquer big banks in the financial marketplace. Run the full-court press.

During his general session at CUNA’s America’s Credit Union Conference at the New York Hilton, best-selling author Malcolm Gladwell shared an anecdotal example of how basketball teams have emerged victorious over more talented teams by running the full-court press, a defensive strategy that seriously hampers the other team’s ability to run its offense, but requires considerable endurance.

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