LAS VEGAS — About 50 credit union IT executives filled the roomat the annual Credit Union Infosecurity Conference and, on day one,they heard presentations about new threats in a new era as speakersoffered insights into social media and document management.

A key message: “Social media impact your credit union whetheryou have them or not,” said Mike Kiefer, general manager atreputation management firm BrandProtect.

His point in Wednesday's session at the Platinum Hotel and Spawas that whether or not a credit union uses Facebook or Twitter orGoogle+, its members and maybe also its employees already aretalking about the institution online and a savvy credit union takessteps to listen in on the conversation.

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