CUNA is going big this summer, debuting Monday a series of video advertisements on a Time Square jumbo screen that will run through the July 4 weekend.
Credit union membership benefits and CUNA's consumer website www.asmarterchoice.org will be promoted on the CBS Screen, a 26-foot wide by 20-foot tall video billboard in Times Square. Approximately 450 million pass through the New York City landmark annually, making the venue an ideal one, said Paul Gentile, executive vice president of strategic communications and engagement.
"This is a great opportunity that CUNA and the leagues have seized to spread the word about credit unions in what is the media capital of the world," Gentile said. "We key in on trust and value. Those are the two things that credit unions can deliver better than any financial institution."
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