The Discover card brand is moving forward with an effort to reintroduce a signature debit card to financial institutions, including credit unions, which might find it a strong program in a post-Durbin debit industry.
The card brand announced its first debit card deal with a financial institution – Cadence Bank in Birmingham, Ala. – this week but said several credit unions have also expressed interest in issuing the card.
Discover executives tout what they describe as increased flexibility that comes with their debit card as well as significantly more transparency and simplicity as reasons credit unions might be interested in issuing their card.
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