Credit Unions Maintain Lead in Financial Services but Drop in Customer Satisfaction
Annual American Customer Satisfaction Index also showed drop in 2010 before bouncing back to record high in 2011.
By Michelle A. Samaad |
Updated on December 11, 2012
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When it comes to financial services, credit unions continued to remain best in class despite scoring a drop in overall customer satisfaction – but still high enough to beat out the banks.
According to the American Customer Satisfaction Index released Tuesday, customer satisfaction with credit unions fell 5.7% to an ACSI score of 82, which surpassed the overall score for banks at 77. Credit unions also experienced a drop in 2010 before bouncing back to a record high of 87% in 2011.
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