Earlier store openings and a search for bargains drove retail sales volume up 5.6% on this year's post-Thanksgiving sales compared to last year, even though retailers did not cut prices as deeply as they have in previous years

Those are two of the conclusions published by First Data in its SpendTrend, an analysis of consumer spending that the payment processor publishes monthly.

The analysis called the growth "impressive" considering sales growth in the second half of the year has hovered near a relatively slow 3%.  Leading growth categories included building material, garden equipment and supply dealers, and clothing and clothing accessories stores, the processor said.

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