A review of CUNA’s partisan communication direct mail pieces from the past few years revealed it’s clear to members the message is coming from their credit union.

CUNA’s political team harnessed the power of nice and the credit union member vote in two key races, spending nearly half a million PAC dollars on positive partisan communications that the trade association’s leaders say is the wave of the future. 

Supporting incumbents Sen. Jon Tester (D-Mt.) and Rep. Larry Kissell (D-N.C.), CUNA said it worked with each candidate’s respective credit union league to create positive messages that encouraged support of the two based on their support of credit union issues.

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