Keeping up with compliance burdens, meeting consumer demands formultiple banking channels and branding products effectively aresome of the key international credit union industry challenges thatBrian Branch, president/CEO for the World Council of Credit Unions,has encountered in his first year as CEO, he told Credit UnionTimes in a recent interview.
Branch, who has been with WOCCU for 22 years, most recently as executive vicepresident/chief operating officer, became president/CEO in August2011 when former president/CEO Pete Crear retired.
In September 2011, a reorganization of WOCCU resulted in thecreation of five new priorities for the organization: membershipexpansion, deepening global advocacy, project development, creditunion network building, and international training and education.Since then, WOCCU staff members have been traveling frequently andnoticing that developing world credit unions face commonchallenges, Branch said.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
