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Credit unions might believe they’re doing all they can to target valuable demographic groups, but there’s one market that many are neglecting, said one consulting firm and its credit union clients. Hispanics are a rapidly growing market, according to Des Moines, Iowa-based firm Coopera Consulting. And they are hungry for financial services and carry an abundance of new business opportunities for credit unions.

Mexico-born Miriam De Dios, CEO of Coopera, said that while many credit unions naturally serve Hispanics as a result of their member service area locations, not enough of them implement comprehensive plans to win over the ethnic group. Coopera opened five years ago and has helped approximately 70 credit unions court their Hispanic communities to date.

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Natasha Chilingerian

Natasha has served as an editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union (now Kinecta FCU) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 16 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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