Credit unions and community banks can use credit and debit cardswhich cardholders personalize with their own photographs to drivecardholder behavior, according to a new white paper from theThe Members Group.
|The payment and card processing CUSO affiliated with the IowaCredit Union League said a photo card program can not only drawadditional debit and credit card users but can change the waycardholders use their cards.
|For example, cardholders who agree to sign for their debit cardpurchases at least five times a month could get a photo debit cardfor free, thus hiking the credit union's non-interest income fromthe debit card program.
|Or a photo card program could be limited to credit card holdersonly, thus building interest and balances in a credit cardportfolio.
|The card processor also noted that allowing an employer to useits company logo on cards issued to employees or other companycards could help build identity and loyalty for both the creditunion and the small business customer.
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