A rewards program funded by participating merchants draws significantly higher consumer spending, according to card processing CUSO PSCU.
The payments CUSO reported that in the first quarter of 2012, members of the 140 credit unions participating in its CURewards Mall program spent on average 49% more with participating retailers, on a monthly basis, than did consumers who did not have the rewards.
The Mall is an online portal where members of participating credit unions can access special retailer offers for which only they are eligible. Participating members are also able to access their rewards at the retailers' offline stores.
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