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Like credit unions, country music was once a ‘best kept secret,’ and the now-mainstream country music industry has some lessons credit unions can leverage, NAFCU President/CEO Fred Becker told an opening session audience on the final day of the trade organization’s Annual Conference in Nashville, Tenn.

“Country music is no longer just the music of the South. It’s the music of the nation. Instead of telling its audience, ‘You come to us,’ country music said: ‘We’ll come to you.’ We need to do that too,” Becker said.

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