It's been more than half a year since Bank Transfer Day, and weare still feeling the effects of that blockbuster day. Amazingly,it's still in the news – and not just the industry trades. Itcontinues to permeate the mainstream media, declaring hundreds ofthousands more consumers flocking to credit unions because of theirgrowing distaste for banks. Kudos goes to credit unions forstepping up and to the media for covering this trend that providesconsumers with more options.

With this semi-mass exodus from banks to credit unionscontinuing, how is your organization handling the prospectiveinflux of member newbies? In this case, first impressions arecrucial to attracting and retaining new members. Much of the timethese lost souls are coming from a slick online experience that'shard to beat in the financial services world because of the amountof R&D funding behind it. So what is your credit union doing tocreate a magnetic first impression? Can it meet or beat what abig-time bank has to offer?

Obviously, the very first impression a consumer encounters intoday's increasingly online world is a company's website. The lookand feel of your credit union's website is important to exhibit aprofessional, yet friendly, image that's easy to navigate. But justabout all credit unions have graduated to this look by now being ontheir third, fourth, or fifth website rendition. Once the consumeris hooked with your look – and most definitely your rates andproduct offerings – it's vital to offer a slick and quick newmembership account opening process. This quantifiable firstimpression is key because if you're stuck with a confusing,cumbersome, and questionable online member enrollment process,chances are the throngs of Bank Transfer Day acolytes may meandersomewhere else.

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