What is a data warehouse?  Why does my organization need it?  How exactly does my membership benefit from enhanced data analytics that result from a data warehouse?

In essence, a data warehouse is a repository for numerous data elements and it is organized in a manner very similar to the way your local grocery store stocks its shelves.  For example, in a grocery store, the peanut butter is typically close to the jelly, which also tends to be in the bread aisle; things that tend to be used together are stocked in close proximity to each other.

Correspondingly, data warehouses are designed to efficiently connect data elements that are generally used together. This tends to make for much more enhanced use of the data.

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