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Though actual results remain under wraps, CUNA said Wednesday its member retention program is bringing back credit unions that have quit the CUNA/league structure.

The effort’s director, Jeff Carpenter, a veteran CUNA staffer and former marketing vice president at Wright-Patt Credit Union in Dayton, Ohio, said CUNA’s 85-90% affiliation ratio “would be the envy” of any other national trade group but in the credit union system “that is not good enough – we want all credit unions to belong.”

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