Integrating mobile Web for your banking site is the first step to retaining customers and reaching the new mobile-savvy generation. Consumers are embracing the conveniences that are offered by mobile banking; 15% of consumers using mobile banking is up from just 12% in the second quarter of last year, and that number includes nearly 30% of consumers between the ages of 18 and 34, and nearly 15% of consumers between 35 and 54, as reported by Alix Partners.

Keeping the attention of mobile visitors is no easy task. The change in user behavior to a more mobile world means that consumers now want content on the go, served to them on their favorite smartphone.  The same eye candy that makes a website look so good from the desktop can bring your mobile user to his/her knees.  This can be devastating when you’re dealing with inherently slower processor speeds and slower mobile networks, especially when you are checking on your finances or making financial transactions on the go.


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