With Twitter, Facebook, mobile banking apps and 4G-powered smartphones with more horsepower than PCs from even two years ago, today's consumers are always connected.
Credit union boards do not answer to stockholders, but rather to members who want a higher degree of attentiveness and personal attention than they would otherwise receive from traditional banks. Caring about and achieving member satisfaction is a critical element in the continued success of credit unions.
Whether by email, SMS, fax or telephone, credit union members expect – in fact demand prompt, efficient service. People today are simply accustomed to immediate access to information and responses.
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