A new, member-friendly experience is now offered members atthe redesigned website of the $650 million Silver State SchoolsCredit Union, the credit union said.

The Las Vegas credit union used the services of digitalmarketing firm SilverTech of Manchester, N.H., to execute theproject, which also has improved the presentation of products andservices and education and decision tools, Silver State Schools said.

“When you visit silverstatecu.com, you seeintuitive navigation, an updated look-and-feel with clean lines andbold colors. The design of the website maintains aprofessional image with a creative edge, portraying thefriendly, personal touch that members enjoy at Silver State SchoolsCredit Union,” said Blake Boyer, the credit union’s director ofmarketing.

The credit union also has a new Facebook page intended toconnect on a more personal level with members through, “forexample, contests, asking questions to seek out interaction, andposting content one might not ordinarily expect from a financialinstitution,” Silver State Schools said.