A new, member-friendly experience is now offered members at the redesigned website of the $650 million Silver State Schools Credit Union, the credit union said.

The Las Vegas credit union used the services of digital marketing firm SilverTech of Manchester, N.H., to execute the project, which also has improved the presentation of products and services and education and decision tools, Silver State Schools said.

“When you visit silverstatecu.com, you see intuitive navigation, an updated look-and-feel with clean lines and bold colors. The design of the website maintains a professional image with a creative edge, portraying the friendly, personal touch that members enjoy at Silver State Schools Credit Union,” said Blake Boyer, the credit union’s director of marketing.

The credit union also has a new Facebook page intended to connect on a more personal level with members through, “for example, contests, asking questions to seek out interaction, and posting content one might not ordinarily expect from a financial institution,” Silver State Schools said.