Trade publications are criticized by some as cheerleaders for their respective industries. They’re captives of the advertisers. Credit Union Times was founded in 1990 to provide unbiased news coverage the industry was lacking. We work incredibly hard to keep it that way, reporting the good and the bad.

Despite our efforts I received a letter from a reader regarding an article that appeared in the May 23 of CU Times featuring an advertiser—right next to an ad from said advertiser. The article was admittedly a softball piece on CU Members Mortgage marking its 30th anniversary in business. We do these types of articles on occasion to keep readers informed of milestones that various providers (as well as credit unions and others) reach and to break up the hard news. Different readers enjoy a variety of stories, including softer stories.

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