cbanc Network, the collaborative community of 9,300 banks and credit unions, has acquired Bankerstuff, a company that produces educational webinars for the financial industry.
According to cbanc President Myers Dupuy, a survey of cbanc members showed a strong interest, 88%, in purchasing webinars from cbanc. "There are plenty of webinars being offered on any given topic across the industry today," he said. "Scarcity isn't the problem. The value add we bring to our community by folding Bankerstuff in is: we can put a specific webinar offering in front of a user at the exact moment they are trying to solve that problem inside of cbanc. On top of that, we will enhance the content in the webinar by infusing it with real peer content from our community, so a banking professional can get both an expert's opinion, as well as tried and true best practices from someone in the trenches."
Bankerstuff's archived and ongoing inventory of online webinars is immediately available for purchase by cbanc customers and Bankerstuff's 7,000 customers will receive an incentive for joining cbanc's collaboration community.
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According to former Bankerstuff CEO Erin Handel, joining forces with cbanc broadens the scope of the website with more resources and staff to deliver webinars on a wider variety of topics and access to speakers, as well as access to behind-the-scenes financial data. Handel will join cbanc as the managing director of education.
Vendors were recently added to the mix in cbanc. Its Backstage Pass feature comprises Connect and Analyze. Connect allows service providers to interact with cbanc's FI membership when they are looking for help, and Analyze organizes traded data so service providers can see which topics and issues are important to cbanc Network members.
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