CO-OP Financial Services is doing its part to get people buzzingabout credit unions with its new “Credit Unions Do” campaign.
|The awareness campaign's tongue-in-cheek humor plays up thetrials and tribulations of earning a living and features the tagline, “Making Money is Hard. But Putting It in the Right PlaceDoesn't Have to Be.”
|Campaign materials can be customized to include a credit union'slogo and Web address. The print ads and Web banners are free forall credit unions.
|The move marks the next phase of CO-OP's November 2011 “Banks Don'tLike You” consumer advertising.
|“While credit unions have a huge opportunity right now to gainnew members, many don't have the necessary resources to create thekind of high-end marketing materials that will get them noticed,”said Caroline Lane, senior vice president, businessdevelopment/marketing for CO-OP Financial Services. “Thisintegrated campaign will allow credit unions of all asset sizes toshare in a unified brand message that highlights the benefits ofswitching to a credit union.”
|The materials can be downloaded at www.CreditUnionsDo.org and thecampaign will be featured at the Rancho Cucamonga, Calif., CUSO'sbooth at the GAC next week.
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