IC Federal Credit Union has set its sights on battling big banksby arming locals with the power of the credit union difference.
|The 21,000-member Fitchburg, Mass., credit union has unveiled anew awareness campaign touting the many benefits of “homegrown”local credit unions.
|Reinforcing its tagline “Because it's all about YOU,” the $440million credit union has released a video that takes a friendly,yet irreverent, swipe at giant national banks, represented as somehuge monster robot operated by a collective of bankers insuits.
|The animated cartoon's narrative focuses on how consumers andthe community as a whole are best served from local partners likeIC FCU.
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