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It seems credit unions are doing all they can in their quest to build younger membership by introducing new products and services. But research still points to an overall industry struggle in the Gen Y market. 

Everyone in the industry wishes that the big, national numbers would reflect their efforts to attract Gen Y. They all want credit unions to be thought of as the go-to financial institutions for Gen Y. And they all want young members who would actively partner with their credit unions as they plan their financial futures. And they would love it if this happened, like, now.

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Natasha Chilingerian

Natasha has served as an editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union (now Kinecta FCU) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 16 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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