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Northwest CUs Seek to Adopt Self-Effacing Role in Co-Op Year

The media blitz scheduled this week to highlight achievements of cooperatives is taking a slightly different tone amongst credit unions in Oregon and Washington state.

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The media blitz scheduled this week to highlight achievements of cooperatives is taking a slightly different tone amongst credit unions in Oregon and Washington state.

In a weekend notice to media in the two states, the Northwest Credit Union Association said it will demur from “pitching stories about ourselves” but rather highlight the achievements of the cooperative movement as a whole.

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