CO-OP Financial Services, the nationwide ATM and shared branching CUSO, has produced a series of print ads designed to help draw new members from the public dissatisfied with their banks.
"This unique campaign was designed for young adults in the 21- to 34-years-old range, who we believe are most open to switching from a bank or who are looking for their first primary financial institution," said Caroline Lane, senior vice president, Business Development and Marketing, for California-based CO-OP.
"This led us to take a subtle humor approach, and engage the audience with ads placed in 'alternative' metro news magazines and social media," she said.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
