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Three years ago, when the financial situations of many Americans began heading for a  fall, the New York City-based, $1.6 billion, 320,000-member Municipal Credit Union took the opportunity to advertise how its services could help consumers manage their struggles.

Mortgages and personal loans with highly competitive rates and a no-fee Visa credit card were just a few products Municipal CU pushed to the public, and its new campaign didn’t just tell consumers how to save money–it helped the credit union achieve a significant increase in membership. Municipal CU signed on 34,975 new members in 2009 and 37,950 in 2010.

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Natasha Chilingerian

Natasha has served as an editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union (now Kinecta FCU) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 16 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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