SAN FRANCISCO — During the opening session of the Marketing Association of Credit Unions' 2011 Annual Conference, Jeffry Pilcher of The Financial Brand gave attendees a social media reality check.
"Most social media projects start with the tool, then look for a strategy," said Pilcher. "That's like going into the garage grabbing any tool and then running around the house looking how to use it. You need to know what problem you're trying to solve and without clear measurable business goals you're wasting your time."
He added that is one of the reasons why most social media experiments are duds.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
