Auto lending has always been at the heart of the value credit unions deliver to their members. Even with recent declines, auto loans account for 29% of credit union portfolios and an even greater percent of credit union loans. But with the recent turbulence in the marketplace from a drop in auto sales to the recent re-emergence of other lenders to new norms in the auto buyer’s behavior, CUs must take a closer look at how they can be more competitive.

As the economy begins to slowly right itself, new vehicle sales have continued to rise in 2011, and with a 20% gain in sales between the first quarter of 2010 and the first quarter of 2011 (according to CNW Research), credit unions have a vital opportunity to grow their auto portfolios. At a time when fees such as courtesy pay and interchange are coming under pressure, the importance of auto lending to credit unions’ bottom line is only magnified. To take advantage of the improving marketplace and increase lending opportunities, credit unions need to incorporate strategies and programs that will effectively give them an advantage over competing lenders.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.